6 Benefits of having an SSL Certificate for your Website
Evolution of the internet has brought about the need to increase security on websites as cybercriminals continue to upgrade their creativity. Cybersecurity continues to be a major challenge and organizations such as Google has been working hard to promote web security and they have been encouraging website owners to use the HTTPS protocol. This ensures that all the information (data) sent from your gadget to the site you are visiting is encrypted and transmitted securely.
Currently, Google is marking all the sites that have not adopted the HTTPS as “not secure” while the rest are having their URLs displayed with HTTPS letters, green in color meaning they are protected by an SSL certificate. SSL stands for Secure Socket Layer and it ensures that the data transfer process is secure.
Here are advantages of having an SSL Certificate for your site
- Encryption of sensitive information
SSL certificate primary role is to keep the sensitive data sent across the internet encrypted ensuring it is only accessible to the intended recipients. Failure to have an SSL certificate, the sensitive information such as usernames, passwords, and credit card numbers can be seen by any computer between you and the server.
- Boosts trust and credibility for your clients
Web browsers have visual cues like a green bar or a lock icon assuring your visitors that their connection is secured. This boosts they trust towards your site with these cues and are likely to make a purchase.
- SEO benefits
SSL certificate advantage includes improving the SEO ranking of your site. Google, in line with HTTPS everywhere program, offers websites with the encrypted connections a slight ranking boost. Although it, not a substantial boost you will be ahead of your competitors without an SSL certificate yet.
- Secure subdomains
There are specific types of SSL certificates that enable you to secure your main site and all its subdomains under one SSL certificate. This is essential for a business owner or if you are maintaining large websites with several subdomains. However, with a standard SSL, you have to install separate certificates to cover each subdomain.
- Authentication of the website
An SSL certificate offers authentication to a website. As far as web security is concerned, identity verification is one of the key aspects. Before installing an SSL certificate you must go through a Certificate Authority (CA), a third party that conducts a validation process. The requirements for the process depend on the type of certificate CA will identify you and your organization and give your website trust indicators that vouch for your integrity.
- Satisfying DSS/PCI requirements
You must be familiar with PCI/DSS requirements if you accept online payments. Your website must be PCI compliant to receive online payments. Installing an SSL certificate is one of the 12 basics requirements set by the PCI (Payment Card Industry).
I’m sure it is would hurt your business in a serious way if their browser warns them about your website not being “secure”. To avoid that get an SSL certificate and add an unconquerable layer of security to your site.